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A Cheat Sheet Google Analytics Tutorial to Boost Your Web Traffic

Filed in Search Engine Optimization by on March 5, 2018 4 Comments • views:&nbsp251

Google Analytics is the heart of traffic data for online businesses.

In the quest to boost conversions and increase profits, as a marketer you should use Analytics  to generate reports. SEO Web traffic

This can assist in saving you the time and effort in your marketing strategy.

Knowing how to use it is crucial if you want to increase conversion and make online profits.

Without Google Analytics training marketers are unable to generate reports that can assist them in their marketing strategies.

Analytics has hundreds of thousands reports that you can access, and make use of to boost your online sales.

All you need is to know how to navigate this seemingly intricate data source to be able to make it work to your advantage.

Let me show you critical ways you can use Google Analytics to boost your online sales:

What are your reasons for checking Google Analytics?

It’s important to have reasons for checking Analytics for you to make great use of it.

When it comes to increasing sales with data, you need to learn the skills from any Google Analytics tutorial offered on wordpress.

You should have valid reasons for checking Google Analytics, and that means you should identify specific action items that you want to address to boost your online sales.

Nowadays people talk about monitoring and evaluation as elements that help unlock any bottlenecks that emerge in businesses.

Monitoring involves asking yourself the right questions on what the issues are.

This also applies to an online business.

You have to have good reasons for opening Google Analytics.

The key step you should take include critically analysing the bottlenecks that impact negatively on your traffic and identifying ways of how to unlock them.

There’s simply more competition for your target audience than ever before.

So if the content you are using to attract visitors to your pages isn’t interesting, cutting edge and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages?

What are you offering your visitors that they can’t get anywhere else?

How are you communicating to your core audience that the content you offer is unique, entertaining and engaging? entertaining and engaging

Think about these questions and then identify the areas where you are failing to live up to your own standards.

Those are the areas you should then focus on repairing.

Be Controversial … But Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues.

Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments.

You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listing to a diatribe or monologue.

Invite others to share their thoughts and let them know you value what they have to say.

That way they will be more likely to return to your pages later.

Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans.

We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something that successful marketers have known about since the beginning of time – or at least the beginning of advertising.

If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully.

Consider what your core audience wants, then give it to them.

Imitate the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel.

I learnt this from Jon Morrow of Smart Blogger when I was doing his certification course on writing.

He told that the headlines that you see all over were copied from other writers.

He even cited people like William Shakespeare as people who copied or mimicked other writers.

One important thing you should do is conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical.

But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors.

Observe market forces to recognize what the public wants, then provide them with it.

You can use Google Analytics on wordpress to monitor how your site or blog is doing.

One of the biggest benefits of the Internet is its global scale and universal timeliness.

These you can find through Google Analytics and know how to make improvements if need be.

Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

Google Analytics has helped me get real time data on my site and make improvement as soon I can.

In order to perform well with Google you need to use the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations are critical strategies search engines like best.

Other examples of effective on-page SEO include:

  • Including your keyword is in the page’s title
  • Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.
  • Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.
  • Including your keywords in ALT image text. These are the descriptions added to an image that are displayed when a user places the mouse cursor over the image.
  • Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is link building.

The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages.

If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day.

And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales.

At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information.

Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.

In this case, the first backlink would be substantially increasing the value of your web page in the eyes of the search engines.

The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks

There also are three types of backlinks, each of which has different value by search engines:

  • One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.
  • Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.
  • Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

The type of links search engines are one-way links because there is no reciprocity.

Search engines also like three-way links because they look the same as one-way links.
Most links will add value to your web page for search engines, but stay away from getting backlinks from unsavoury sources, such as gambling or pornographic sites.

These will harm your site’s reputation among the big search engines.

If your website is ranked on the first page–or better yet, in the number one spot–more users will click on your website than on any of the other pages.

This can mean the difference between success and failure.

Your chief goal should be to get ranked in the number one position in the SERP for your keywords, or at the very least on the front page.

If your site isn’t in the top spot–or at least on the first page–you can’t maximize traffic to your web pages, because less than 11% of all internet users ever navigate past the first page.

In most cases, they don’t even go past the first few results on the first page, which is why it is critical for your website to land at the top of the first page.

Elements of SEO

To get your website in the top spot or on the first page, you need to use both on-page and off-page SEO techniques.

On-page SEO includes such things as using the best keywords for your product niche on your web pages, especially in strategic places such as the title, headline, subheads, and first and final paragraphs of copy.

Repeating your keyword so that it represents 2% to 3% of the total words on your web page–known as keyword saturation–is another effective on-page SEO technique.

What Search Engines Want

Examples of off-page SEO methods would include things like creating a large number of backlinks to your web page from sites the search engines consider to be “authoritative.”

Authoritative sites are the places people go when they are looking for answers, such as Wikipedia, About.com or eHow.com.

Web pages with suffixes like .edu and .gov are also considered to be authoritative sites.

Search engines will think your page is important if expert sites reference your web page.

Google Analytics training is essential for you as an online entrepreneur.

You need the basic training to help know how to become successful with search engines.

The Google Algorithm

Google is the most important search engine on the Internet, representing about 65% of all searches worldwide.

Microsoft’s Bing search engine–which also powers Yahoo!–is the second largest search engine in the United States.

In China and South Korea, its biggest competitors are Baidu and Soso. In Russia, it’s Yandex.

If you are working in the U.S., you should focus on improving your ranking on Google because all others use essentially the same criteria to index and rank web pages.

Updates to Google’s Search Engine Algorithm

In 2011 and 2012, Google updated the formula it uses to determine a page’s ranking.

Prior to the updates–which were known as Panda and Penguin–Google valued the number of backlinks a page had, especially from authoritative sites.

But crafty Internet marketers figured this out and were able to create software that artificially created backlinks to their pages in order to inflate rankings. Google countered this by changing its search engines.

The Panda and Penguin updates assigned less weight to backlinks and more weight to social approval, which includes things like Facebook “Likes,” Twitter links, and especially Google+ +1’s.

Backlinks

Backlinks are still an important part of the way Google ranks pages, but not as important as they were before the Panda and Penguin updates.

Having a lot of links to your pages from other pages will still increase your site’s SERP ranking, but it won’t increase it as much as having a lot of social approval signals will.

Authoritative Sites

Google wants to provide its users with sites that are genuinely going to be useful to that person.

That’s one of the reasons why the algorithm was changed to give more weight to social approval.

Users decide which sites are useful and which are not by giving social signals like thumbs up, Likes, and so on. User favourites are ranked higher and considered to be authoritative.

Creating Backlinks from Authoritative Sites

One good way to improve your page rankings is to get backlinks from authoritative sites.

To do this, leave comments in forums or blogs that have web addresses ending in .edu and .gov.

Make sure you include a link back to your web page.

The more relevant and valuable your posting, the more people will be likely to click on your link to learn more.

Or get your link posted on an About.com or eHow.com page so that every time somebody follows your link back to your page, its value increases incrementally on Google.

Beware of marketers who will offer to sell you thousands of backlinks to your pages for not very much money.

Before Google updated its algorithm, this actually worked.

But now, these links aren’t going to help your ranking much.

In fact, they could lower your ranking because Google now has filters that look for pages with artificial backlinks.

Instead, try to get backlinks from authoritative sites and devote your energy to getting more social approval signals for your pages.

Conclusion

You should use Google analytics on wordpress to track traffic on your site.

Monitoring how your site is performing is critical if you want to boost conversion.

The Google analytics tutorial that is shared here is important to help you increase your online profits.

Many online entrepreneurs are failing to invest in their own Google analytics training.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

I hope this was useful.

Leave your comments below and we”ll get back with the response.

Best,

Benito

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About the Author ()

My name is Benito Semommung, aka “The Wealthy Ben”, an affiliate marketing consultant, freelance writer and online business owner. I am the owner of secretwealthcreation.com, an online business for sharing information on wealth creation online and financial freedom. My life purpose is to care deeply, love intensely; to joyfully explore, learn, grow, and prosper; and to creatively help others achieve their full potential, and to serve the Almighty for the highest good of all.

Comments (4)

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  1. Philip says:

    Hi Benito,

    WOW! I will have to study this article again but I had no idea how important our Google Analytic’s were. Sure, its great to see if traffic is going up but to isolate the actions making that happen is what we should be leveraging to repeat and increase that success.

    All I know about back links is just do what you do and you should develop your own back links naturally. However, you have given further enlightenment in this area. Incredible article and a true and legit cheat sheet for google analytic’s to boost your webs traffic for everyone. Thank you again.

    • Benito says:

      Phillip,
      Thanks indeed for your comments and words of encouragement.

      I am quite pleased that you made time to read through this post and make your comments.

      It’s pleasing to get those positive words from fellow online business owners.

      This motivates me to research more and provide information to our visitors.

      Best regards,
      Benito

  2. Maurice says:

    Wow, a lot of information. My Google analytics is terrible so I just monitor visitors and post with high interest. Out of everything you mentioned, I still fail to see how to use it in GA. I would appreciate an email to discuss it further.

    • Benito says:

      Maurice,

      Thanks for making time to read this post and making your hones comments.

      I will gladly share more on Google Analytics.

      Best regards.

      Benito

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