5 Reasons Why Affiliate Marketing Trends Drive Business Growth

| November 25, 2015 | 0 Comments

Introduction

Have you read affiliate marketing reviews online lately? In this article, I am going to tell you why affiliate marketing is the work at home business endeavor that many people seem to be showing interest in. First and foremost, I will define what affiliate marketing is. Then, I will give you the 5 reasons why affiliate marketing trends will drive business growth nowadays. Affiliate-Marketing 2

What is Affiliate Marketing?

Let’s start with affiliate marketing definition so that you are aware of what we are talking about. Affiliate marketing is a type of performance-based marketing in which a merchant rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This is the most interesting online business through which many people who are looking for affiliate marketing jobs tend to pay more attention to. The important thing you should do is build a website so that you can promote the affiliate marketing program that you have identified.

  1. Affiliate Marketing will Move up the Value Chain

As I indicated earlier, affiliate marketing is about paying for performance, so budgets that are spent on affiliate marketing have a proven return-on-investment. This alone gives affiliate marketing a rightful place on the work at home business agenda, but it’s our responsibility to educate the affiliates looking for opportunities online.

To be able to educate affiliate marketing beginners, we need to familiarize ourselves with their current affiliate marketing model to address today’s multi-channeled, always connected consumer. From social marketing to direct marketing and advertising, affiliate marketing will become more deeply incorporated into the overall marketing mix. You can check my honest review here.

  1. Integration between the Online and Offline Traffic

The fascinating trend to watch out for will be the growth in integrated on/offline traffic, and how the smartphone will be the connector to bridge the gap between the on/ offline world.  Customers will continue to embrace social, video and offline for instance, pay-per-call.

It will be more important than ever for advertisers to be able to track the diverse path that a customer may take in making a purchase. Added to this, is the growing demand for local affiliate marketing with geo-targeted vouchers and deals, and understanding the user journey and their path to conversion better is unexpectedly crucial.

For instance, geo-targeting tells the advertiser exactly where the consumer is located, so they can send tailor made online offers.  Geo-targeting also helps advertisers to slice their user base, and vigorously change the advertising message they want to send to consumers to increase their chances of a sale.

Advertisers will more than ever have a whole conversation with their consumer, from offline to online and vice versa. Furthermore, advertisers will be able to fully track how effective their advertising campaign was from the initial engagement through to the close of sale, thus providing full visibility and accountability for their advertising investment.

  1. Data will Help Understand Consumer Journey and Lifetime Value

Nowadays, the affiliate marketing channel will be about understanding the whole user journey, not just what the customer did at a certain point in the purchase path. With the available data to understand how the customer first started their engagement and where they ended it will be essential.

Advertisers will need to know what advertising medium consumers were influenced by, to what extent that medium influenced them, and at what point in the purchasing decision – was it while checking out a promotion on their smartphone, watching a video, reading a newsletter, participating in a social forum, or across all of these activities?

Similarly, advertisers will be able to use the data to analyse how to get value out of the consumer in the long-term. They will do that by educating them through ‘long-tail’ channels such as blogs and newsletters, as well as in the short-term through initiatives like voucher codes and cash-back.

With the availability of the data on the lifetime value of a consumer – across multiple channels and devices – advertisers will be able to make intelligent, insight-based decisions, so they can become more effective at new customer acquisition.

4: Consumer Engagement Trends will Prescribe Pricing Models

Affiliate marketing will continue to embrace the traditional pricing models, such as CPA and CPL. Nevertheless, as advertising campaigns evolve we will need to incorporate CPE (engagement) and CPV (view) into the pay-for-performance mix, to accommodate consumer engagement trends. Marketers are including a broader mix of marketing mediums into their digital advertising campaigns, to include video and social for example, and are also keen to enhance campaigns with re-targeting.

So, the technology needs to be in place to: track variable traffic activity, set the parameters for the ‘cost-per’ type prior to the campaign commencing, and accurately charge for it.   For the advertiser it’s about being able to effectively manage their budget with maximum insight, have presentable metrics, and prove the return-on-investment through an increase in sales. It’s the responsibility of the industry to have the technology in place to accommodate the expanding and variable cost models to support this.

  1. The Industry Will Be More Regulated

Over the past several years, the IAB Affiliate Marketing Council has done a lot of work to bring the industry forward under some conventions, regulation and codes of conduct. Conversely, more must be done to formalise the industry rules and approaches for affiliate marketing beginners, to ensure we future proof this industry. This means implementing a certification programme, with a regulated audit process for assured compliance. By doing this and working meticulously together, advertisers will place their confidence in affiliate marketing networks and publishers so we gain our rightful credibility in the industry.

Let us know what your comments are below and we will come back to you shortly.

 

Stay blessed!

Benny Smoms

Benito

 

 

 

 

Category: Affiliate marketing

About the Author ()

My name is Benito Semommung, aka “The Wealthy Ben”, an affiliate marketing consultant, freelance writer and online business owner. I am the owner of secretwealthcreation.com an online business for sharing information on wealth creation online and financial freedom. My life purpose is to care deeply, love intensely; to joyfully explore, learn, grow, and prosper; and to creatively help others achieve their full potential, and to serve the Almighty for the highest good of all.

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